I haven't the slightest idea how to change people, but I still keep a long list of prospective candidates just in case I should ever figure it out.
At first, writing for The New Yorker was very scary to me. I couldn't imagine anything that I would write in that typeface.
If you aren't cute, you may as well be clever.
Kools and Newports were for black people and lower-class whites. Camels were for procrastinators, those who wrote bad poetry, and those who put off writing bad poetry. Merits were for sex addicts, Salems were for alcoholics, and Mores were for people who considered themselves to be outrageous but really weren't.