What business strategy is all about; what distinguishes it from all other kinds of business planning - is, in a word, competitive advantage. Without competitors there would be no need for strategy, for the sole purpose of strategic planning is to enable the company to gain, as effectively as possible, a sustainable edge over its competitors
In this new, hyper competitive age, none of us, none of us can afford to be complacent.
There was quite a lot of competitiveness about it, with everybody wanting to beat not only cancer itself, but also the other people in the room. Like, I realize that this is irrational, but when they tell you that you have, say, a 20 percent chance of living five years, the math kicks in and you figure that’s one in five . . . so you look around and think, as any healthy person would: I gotta outlast four of these bastards.
You have to surrender to the fact that you are of too many in a highly competitive field where it is difficult to stand out. Over time, through your work, you will demonstrate who you are and what you bring to the field. Just stay with it and keep working.
In many cases, the more you try to compete, the less competitive you actually are.