I'm convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.
If you live each day as it was your last, someday you'll most certainly be right
Your time is limited, so don't waste it living someone else's life.
Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.
It comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much.
It's better to be a pirate than to join the Navy.
I'm the only person I know that's lost a quarter of a billion dollars in one year.... It's very character-building.
I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.
Design is not just what it looks like and feels like. Design is how it works.
Innovation distinguishes between a leader and a follower.