Dealing with network executives is like being nibbled to death by ducks.
Just being honest is not enough. The essential ingredient is executive integrity.
The contest, for ages, has been to rescue Liberty from the grasp of executive power.
The vice-president of an advertising agency is a bit of executive fungus that forms on a desk that has been exposed to conference.
We have come through a strange cycle in programming, starting with the creation of programming itself as a human activity. Executives with the tiniest smattering of knowledge assume that anyone can write a program, and only now are programmers beginning to win their battle for recognition as true professionals. Not just anyone, with any background, or any training, can do a fine job of programming. Programmers know this, but then why is it that they think that anyone picked off the street can do documentation? One has only to spend an hour looking at papers written by graduate students to realize the extent to which the ability to communicate is not universally held. And so, when we speak about computer program documentation, we are not speaking about the psychology of computer programming at all - except insofar as programmers have the illusion that anyone can do a good job of documentation, provided he is not smart enough to be a programmer.
A country which proposes to make use of modern war as an instrument of policy must possess a highly centralized, all-powerful executive, hence the absurdity of talking about the defense of democracy by force of arms. A democracy which makes or effectively prepares for modern scientific war must necessarily cease to be democratic.
The genius of the United States is not best or most in its executives or legislatures, nor in its ambassadors or authors or colleges, or churches, or parlors, nor even in its newspapers or inventors, but always most in the common people.
Bullwinkle: You just leave that to my pal. He's the brains of the outfit. General: What does that make you? Bullwinkle: What else? An executive...