It is not from the benevolence of the butcher, the brewer, or the baker, that we expect our dinner, but from their regard to their own self-interest. We address ourselves, not to their humanity but to their self-love, and never talk to them of our own neccessities but of their advantages.
Self-love, my liege, is not so vile a sin as self-neglecting.
My shadow follows me during the day, and then surrounds me at night as it clones itself into complete darkness. Now that’s self-love.